It's time for
Rebuilders but do we really want to?
Disruptive is a blended design-first exhibition made in Fiera di Rimini in 2021.
It's been a journey of 3 years of design-process and interviews with important public
figures, headed to understand better the figure of Sergio Marchionne. Focussing on his
attitude towards work and failure, following historic milestones, disruptive speaks
now through a digital tailored online-experience.
The whole storytelling flows on 2 differnet layers.
The first is ment for GenZ, with a quicker and more synthetic reading approach.
The second one is ment for Boomers and who wants to go deeper into the concepts, the single interviews
and the overall descriptive work.
Interview-driven approach
The whole storytelling began with a list of names, that translated into a series of interviews,
from Marco Bardazzi of Bea Media Company to John Elkann himself. Each one of them provided a unique
milestone to the project that helped us go deeper into Sergio's heritage.
The exhibition alive
Everything peaked in the moment we presented Disruptive: the challenged of rebuilding,
at Rimini Fiera, in 2021. Following a keynote of 25 minutes, the partecipants were able
to enter a part of Sergio Marchionne's heritage, with a deep connection with what was said.
Disruptive videos
To track the progress of the exhibition and convince the future sponsors we kept an archive of videos about the project
